STUDENT
HANDBOOK
V. COURSE DESCRIPTIONS
ACCOUNTING
C521 Managing Accounting Information for Decision-Making
(3 cr.) P: A201. Provides a user-oriented
understanding of how accounting information should
be managed to ensure its availability on a timely and
relevant basis for decision making. Focus is on
cost-benefit analysis for evaluating potential value-added
results from planning, organizing, and controlling a firm’s
accounting information. Group participation and
computer support is used extensively. For Online
MBA students enrolled in Year One, Winter Quarter.
C521
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BUSINESS LAW
C550 Law and Ethics in Business (3 cr.)
The objective is to provide the student of management
with that knowledge of the American legal systems– its
process and the substantive law itself–which is necessary
to the making of informed and effective business decisions.
Because the law develops and evolves in response to changing
social, economic, political, and technological forces,
and because business decisions often carry long-lasting
as well as delayed effects, this course will emphasize
the study of legal change. It is hoped that consideration
of past legal developments will give prospective managers
sufficient insight into the dynamics of this process to
enable them to predict as soundly as possible the future
legal environment in which their present decisions
will bear fruit. For Online MBA students enrolled
in Year Two, Winter Quarter.
C550
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ECONOMICS
C530 Economics for Managers (3 cr.) Economic
decision making in the business firm, the strategic
interaction of business firms in industries, the
purchasing and consumption behavior of individual consumers
and consumers as a group, and the influence of public
policy on market outcomes. Development of a fluency with
the language of economics and a strong “economic intuition,”
understanding of selected economics-based decision-making
tools and the impact and interaction of the structure
of an industry on competition, analysis of intra-industry
rivalry, and improved understanding of public policy
issues. Emphasis on the logical foundations of economic
analysis and managerial decision making. Will promote
understanding and application of various quantitative
measures. For Online MBA students enrolled in Year
One, Fall Quarter.
C530
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FINANCE
C540 Financial Management (3 cr.) Provides
a working knowledge of the tools and analytical
conventions used in the practice of corporate finance;
establishes an understanding of the basic elements of
financial theory to be used in application of analytical
reasoning to business problems; and explores the
interrelationship among corporate policies and decisions.
Course work will include problem sets, study group preparation
of executive summary memos and critiques, and use of PC
spreadsheets to develop a planning model for a case focusing
on funds requirement. For Online MBA students enrolled
in Year One, Spring Quarter.
C540
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C541 Advanced Topics in Finance (3 cr.)
Advanced study in Finance. Topics vary from
year to year. For Online MBA students enrolled in
Year Two, Spring Quarter.
C541
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MANAGEMENT
C512 Managing in a Team-Based Organization (1.5
cr.) In the search for sustained competitive
advantage, firms have established “high-involvement” organizational
structures and processes that draw heavily upon employee
efforts, skills and abilities to attain corporate objectives.
In particular, managerial efforts have centered on the
design, development, and administration of team-based
initiatives. This course introduces students to
key managerial practices and principles that help
establish and maintain effective team-based organizations.
Students learn how to manage team-based organizations
designed to contribute to different types of performance
objectives: cost reduction, quality improvement,
new product development, mass customization, and process
re-engineering. These lessons are applied to manufacturing,
service and not-for-profit organizations.
Finally, the “basics” of team management are covered:
to staff teams, facilitate team development, and lead
teams for effective performance. For Online MBA students
enrolled in Year One, Pre-Fall Intensive.
C512
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C511 Organizational Development and Change (1.5
cr.) Today’s business environment forces executives
to use every tool at their disposal to create and
maintain an effective and adaptable organization.
A major source of effectiveness and adaptability is the
way in which the company’s efforts are organized–its systems,
structures, management processes, rewards, and strategies.
The primary job of senior management today is to design,
build, and operate organizations that function effectively.
With these needs in mind, C511/W516 helps students to:
(1) understand the basic components of an organization
and how they interrelate as a system, (2) learn tools
for diagnosing organizational performance problems,
and (3) practice applying organization design concepts
to solve performance problems. For Online MBA
students enrolled in Year Two, Pre-Fall Intensive.
C511
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C561 United States in a Global Economy (3 cr.)
The objective is to seek to develop an understanding
of the contemporary challenges and opportunities
associated with developing global strategies. In light
of recent developments in the global market place, old
ideas about competitive strategy and implementation
have become largely obsolete. Through a study of
competitive industry analysis, competitor analysis, and
cooperative alliance analysis, we shall gain a grasp
of the basic principles that are necessary in thinking
about competing in a global business environment.
We will identify how to do an industry analysis
and a cooperative industry analysis. This course
provides an opportunity to learn about the factors
affecting firm capabilities that build on industrial economic
theories and on emerging theories of cooperative
alliances and joint ventures. For Online MBA students
enrolled in Year Two, Fall Quarter.
C561
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C562 Developing Strategic Capabilities (3 cr.)
This course offers an introduction to tools for
strategic management. Because it comes at the beginning
of the OnLine MBA Program, it provides an introductory
view of the complexities involved in determining long-term
strategies. Rather than assessing the firm’s environment
in terms of broadly defined opportunities and threats,
we will examine the dynamics of the competitive environment,
how both the pace and direction of industry change
are influenced by the resources, capabilities, and competitive
interaction of rival firms. For Online MBA students enrolled
in Year Two, Winter Quarter.
C562
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C560 Business Planning and Project Management
(3 cr.) Students will work in project teams
to address planning and implementation issues related
to product management and new business development.
Readings and other course materials will be assigned by
the faculty instructor. For Online MBA students
enrolled in Year One, Summer Quarter.
C560
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C563 Integrative Capstone Course (3 cr.)
Students will work in project teams to compete in
a business computer simulation that is designed to integrate
the knowledge, skills and abilities learned in the program.
Readings and other course materials will be assigned
by the faculty instructor. For Online MBA students
enrolled in Year Two, Summer Quarter.
C563
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MARKETING
C570 Strategic Marketing Management (3 cr.)
An introduction to the process of creating a market-driven
organization. Specific topics include marketing
strategy, market research and analysis, and the development
of products and services, pricing, distribution and promotion.
The course employs lecture, classroom discussion, case
analysis, and field research projects. For
Online MBA students enrolled in Year One, Winter
Quarter.
C570
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C571 Advanced Topics in Marketing (3 cr.)
Advanced study in Marketing. Topics will vary
from year to year. For Online MBA students
enrolled in Year Two, Spring Quarter.
OPERATIONS AND DECISION TECHNOLOGIES
C520 Decision Support Systems (3 cr.) In
this course, we enhance the student’s modeling skills
by covering the following topics: (1) simulation with
@ RISK, (2) optimization modeling with the EXCEL Solver,
(3) making decisions when multiple objectives are
involved, and (4) using neutral networks to improve
forecasting. Applications from all major functional
areas will be discussed. For Online MBA students enrolled
in Year One, Fall Quarter.
C520
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C580 Operations Management (3 cr.) Surveys
the management of operations in manufacturing and service
firms. Diverse activities, such as determining the
size and type of production process, purchasing the appropriate
raw materials, planning and scheduling the flow of materials
and the nature and content of inventories, assuring product
quality, and deciding on the production hardware
and how it gets used, comprise this function of the company.
Managing operations well requires both strategic and tactical
skills. The topics considered include process analysis,
workforce issues, materials management, quality
and productivity, technology, and strategic planning,
together with relevant analytical techniques.
The course makes considerable use of business cases.
Most classes will be spent discussing the cases assigned.
For each case, students will be asked to review actual
company situations and apply technical and managerial
skills to recommending courses of action. Most cases
will be taken from manufacturing, but some will be service-oriented.
Several of the cases will focus on international
companies or issues. For Online MBA students enrolled
in Year One, Spring Quarter.
C580
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C564 Advanced Electives (Electronic Commerce)
(3 cr.) Web-based course with CD-Rom access required.
This course explores the meaning of "electronic commerce"
and how organizations use it to conduct business more
profitably. We will also examine key industries
and technologies that currently shape the form that electronic
commerce is taking in the U.S. Finally, we well
examine cultural and societal factors that influence consumer
response to electronic commerce.
C564
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C522 Information Technology for Managers / Part I
(3 cr.) Study of information systems management
topics, including computer and communications concepts,
business application typologies, systems acquisition and
implementation processes, end-user support structures,
and strategic capabilities. Readings and case
analysis. For Online MBA students enrolled
in Year Two, Fall Quarter.
C522
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